Corinthians And Esportes Da Sorte Agree New Master Sponsorship Worth Up To R$200m Per Year
The long-term agreement guarantees a minimum of R$150m annually and could rise based on sporting performance.
Sport Club Corinthians Paulista has reached a new master sponsorship agreement with betting operator Esportes da Sorte, securing one of the most valuable commercial deals in Brazilian football. Under the terms of the contract, the club will receive a guaranteed R$150m per year, with the total value rising to as much as R$200m annually if certain performance targets are met.
The agreement is expected to be formally signed in the coming days following final contractual approval and will run through to 2029. It represents a significant upgrade on Corinthians’ existing sponsorship arrangement, which delivered R$103m per season, and strengthens the long-term relationship between the club and the bookmaker.
According to club sources, the new structure combines fixed payments with guaranteed contractual deliveries, offering greater financial stability and predictability. Unlike the previous agreement, which included funds earmarked for player salaries and signing bonuses, the revised deal gives Corinthians full flexibility in how sponsorship revenue is allocated.
The contract also expands Esportes da Sorte’s presence across other Corinthians sports, including basketball, volleyball, futsal and women’s football. Should alternative sponsors be secured for those teams, Esportes da Sorte would shift to a different shirt position while continuing to provide financial compensation to the club.
Additional provisions include access to marketing budgets, projects linked to tax incentive laws and licensing initiatives, alongside performance bonuses tied to titles and achievements across men’s and women’s competitions. Corinthians estimates that sponsorship revenue for 2026 could reach R$255m in total, with the Esportes da Sorte agreement positioned as the cornerstone of its commercial strategy.
