Pragmatic Play Expands Madison Casino Collaboration with Branded Live Tables

Pragmatic Play has extended its partnership with Madison Casino through a new content agreement that adds four branded live casino tables to the operator’s offering.

Under the expanded collaboration, the Belgian-licensed operator has launched a dedicated Blackjack X table alongside three Auto Roulette Smart Studio tables, all customised to reflect Madison Casino’s brand identity.

The tables are broadcast from a live casino studio and make use of Pragmatic Play’s customisation capabilities, designed to deliver branded live environments while meeting local Belgian regulatory requirements.

The latest launch further strengthens Pragmatic Play’s portfolio of branded live casino environments, which are positioned as scalable and flexible solutions for operators across multiple regulated markets.

“We’re proud to partner with Madison Casino and support its ambitions in the Belgian market,” said Mark Maislish, chief revenue officer at Pragmatic Play. “The launch of four branded live casino tables, including a dedicated Blackjack X table, demonstrates our commitment to providing a range of flexible customisation options that enhance operator identity and player engagement. These include both Smart Studio and fully dedicated environments.”

Michel Thomas at Madison Casino added: “Madison Casino’s priority is to provide a secure, fast, and fully Belgian gaming experience. Partnering with Pragmatic Play allows us to introduce high-quality branded tables that reflect our identity and meet our players' expectations. We’re excited to bring this new live casino offering to market and look forward to expanding our collaboration further.”