Play’n Go Expands Slots Presence Across UK Land-based Casinos Following Genting Trial
During the trial, Play’n Go’s Boom Slots cabinets, developed exclusively for Genting, were installed at Resorts World Casino in Birmingham, featuring an initial selection of 13 popular titles, including Rich Wilde and the Book of Dead.
Play’n Go is set to increase the availability of its slot content in Great Britain’s land-based casino sector after a successful six-month trial with Genting.
During the trial, Play’n Go’s Boom Slots cabinets, developed exclusively for Genting, were installed at Resorts World Casino in Birmingham, featuring an initial selection of 13 popular titles, including Rich Wilde and the Book of Dead.
Following the positive results, the cabinets will now be rolled out to more than 30 Genting properties across the UK, including Genting Stratford, with full expansion expected by December.
Johan Törnqvist, CEO and Co-Founder of Play’n Go, commented:
“We think there is an opportunity for tens of thousands of cabinets featuring Play’n Go content globally. Genting have been a brilliant partner throughout this project and we’re looking forward to working closely with their fantastic teams to build on this initial UK-facing rollout to ensure it's a success.”
Stuart Armstrong, Product Director at Genting, added:
“We know from our trial period that Play’n Go’s well-known online casino content is attractive to players in land-based spaces too, and we can’t wait to roll this out to all of our UK properties soon.”
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