Hasbro Signs Landmark Licensing Deals with Evolution, Aristocrat, Galaxy Gaming and Bally's

Hasbro has today confirmed a series of multi-year licensing agreements with Evolution, Aristocrat, Galaxy Gaming and Bally's, as part of its strategy to extend the reach of its iconic games portfolio into new verticals.

The move aligns with the company’s ‘Play to Win’ strategy unveiled earlier this year, which outlined plans to drive growth through innovative and impactful partnerships.

Claire Hunter Gregson, Hasbro’s Director of Gaming Relationships, commented:

“We’re all about play – and that means meeting our fans wherever they are, from the game table to the casino floor.”

Hasbro’s rich catalogue of IP – including global favourites such as Monopoly, Dungeons & Dragons, and Mr Potato Head – continues to make the brand an attractive prospect for gaming suppliers looking to add established, family-friendly titles to their offering.

Evolution is among the companies re-signing with Hasbro, having already collaborated on titles like Monopoly Live and Monopoly Big Baller. Their proven track record was reportedly a key factor in securing a new agreement following what’s been described as a highly competitive bidding process.

New Hasbro-branded content from Evolution is expected to start rolling out from January 2026, with early reveals planned for ICE Barcelona 2026.

Did you know? The Monopoly brand, featuring the famous Mr Monopoly character, dates back to the 1930s, with Hasbro acquiring the copyright in 1991.

Evolution’s Chief Product Officer, Todd Haushalter, said:

“We can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”