Meridianbet Secures Exclusive Aquatic Sports Sponsorship in Malta

Golden Matrix Group’s sports betting and iGaming division, Meridianbet, has signed a two-year exclusive sponsorship agreement with the Aquatic Sports Association (ASA) of Malta.

Under the deal, Meridianbet becomes the exclusive betting partner of the ASA, gaining integrated brand visibility across ASA events, digital platforms, and physical venues.

The partnership will also see the launch of a new national cup competition — the Meridianbet Super Cup — alongside LED road signage, scoreboard branding, and apparel sponsorships across Malta’s aquatic sports federations.

Stefan Pavlovic, Malta Territory Director at Meridianbet, commented:

“Water polo and aquatic sports are a vital part of Malta’s sporting culture. This partnership reflects our continued commitment to supporting national sports ecosystems, building long-term brand visibility in regulated markets, and delivering value to fans, players, local institutions, and shareholders.”