NetBet Expands in the UK with Ray Parlour and Relax Gaming Deals

NetBet has unveiled two major business developments today—extending its partnership with football icon Ray Parlour in the UK while broadening its gaming portfolio in Denmark through a new collaboration with Relax Gaming.

Following a successful first year as brand ambassador, Parlour, a key member of Arsenal’s legendary ‘Invincibles’ squad that went unbeaten in the Premier League, will continue to play a central role in NetBet UK's marketing campaigns. His involvement spans both sports and casino promotions, where he will provide expert analysis and engage users through exclusive social content.

Expressing his enthusiasm for the renewed partnership, Ray Parlour stated:

"I’ve had a fantastic year with NetBet, and I’m delighted to continue as their brand ambassador in 2025. With so many huge sporting moments ahead, I can’t wait to be part of the action and share it with NetBet’s passionate players."

Simultaneously, NetBet Denmark has announced a strategic alliance with Relax Gaming, bringing a range of acclaimed titles—including Money Train 3, Wildchemy, and Temple Tumble—to Danish players.

Discussing the new partnership, NetBet Denmark’s PR manager, Claudia Georgevici, highlighted the company’s commitment to quality content:

"At NetBet, we only partner with companies that have a proven track record of creating entertaining titles for customers to enjoy."

Martin Stålros, CEO at Relax Gaming, echoed this excitement, stating:

"We’re really looking forward to working with NetBet Casino. The partnership offers an opportunity to work collaboratively in a key regulated market, allowing Relax to expand its presence in the Danish market and across the Nordics."

These developments mark another step forward for NetBet as it continues to strengthen its presence across multiple markets, offering both sports enthusiasts and casino players new and engaging experiences.