BetMakers Extends Partnership with Betr, Strengthening Fixed-Odds Wagering Solutions
The renewed collaboration includes the continued use of BetMakers' proprietary Price Manager platform, which is designed to manage pricing, automate trading strategies, and facilitate wagering on over 300,000 races annually
BetMakers has announced the extension of its agreement with Betr, reinforcing its role as a provider of fixed-odds wagering solutions to the Australian operator.
The renewed collaboration includes the continued use of BetMakers' proprietary Price Manager platform, which is designed to manage pricing, automate trading strategies, and facilitate wagering on over 300,000 races annually across thoroughbred, harness, and greyhound racing.
In addition to the Price Manager platform, BetMakers will supply official data services from multiple rights holders and grant access to Racelab content. This integration aims to enhance Betr’s offerings across both digital and retail channels.
Bill Richmond, Betr COO, commented:
“BetMakers’ Price Manager platform helps us deliver our market leading Racing product. The solution allows us to offer over 300,000 races a year to our customers and ensure we have content constantly available across the three codes. This collaboration helps us provide an unparalleled experience to our valued customers.”
Lucas Hopkins, BetMakers Head of Commercial, added:
“BetMakers is very pleased to extend our existing relationship with Betr. The combination of the BlueBet/Betr businesses has created a significant player in the Australian wagering landscape. The extension of this agreement serves as a strong testament to the crucial role our Price Manager solution plays in the world’s largest Racing books.”
This partnership extension comes shortly after BetMakers renewed its fixed-odds agreement with Racing and Wagering Western Australia (RWWA), which supports the TabTouch platform and 330 retail agencies across the state.
