OlyBet Becomes European Betting Partner of World Snooker Tour for 2024/25
The deal includes table-side branding and a prominent presence at the venue.
OlyBet has officially signed an agreement to become the European Betting Partner of the World Snooker Tour (WST) for the 2024/25 season.
As part of this partnership, OlyBet will also serve as the Official Partner of the Masters tournament, which is set to take place in January at London’s iconic Alexandra Palace. The deal includes table-side branding and a prominent presence at the venue.
In addition, professional snooker player Jack Lisowski has been named OlyBet’s Brand Ambassador. Lisowski will play a key role in creating engaging content and representing the partnership across OlyBet’s channels.
OlyBet Group Chairman and CEO Corey Plummer expressed his excitement about the partnership:
"Partnering with WST will bring the excitement, history, and personality of world-class snooker closer to OlyBet's communities. OlyBet is known for grand activations, up-close access, and delivering memorable moments through sports.
“The WST captivates its traditional base and inspires a new generation of fans with the world's best professionals and personalities. This will be an exciting partnership.”
Notably, OlyBet also collaborates with 2018 Ballon d'Or winner Luka Modri?, who serves as a brand ambassador and content collaborator for the company.
WST Chief Commercial Officer Peter Wright shared his enthusiasm about the new agreement:
"It's exciting to team up for the first time with OlyBet, an inventive brand which has some fantastic partnerships in sports including football and golf.
“We look forward to collaborating with the OlyBet team and their new ambassador Jack Lisowski, known for his flamboyant style which will fit perfectly with their content strategy.”
