GambleAware Report Urges Tighter Controls on Gambling Marketing in Great Britain

A newly commissioned report by GambleAware indicates that Great Britain is trailing behind much of Europe in regulating gambling marketing, despite possessing more comprehensive research on its harmful effects than many other countries combined.

Interestingly, these findings diverge from the views of industry regulators, who often commend the UK as a leader in gambling marketing oversight.

Conducted by the University of Bristol and Ipsos, the study highlights that bans on gambling advertising are becoming increasingly common across Europe as countries respond to public health concerns about gambling harm and the influence of gambling on young people.

In contrast, Great Britain currently lacks primary legislation regulating gambling marketing on television, radio, online platforms, and within sports.

The report reveals substantial public support for reform, with 67% of Britons believing there is too much gambling advertising, and majorities backing stricter regulations on social media (74%) and TV (72%).

In response, GambleAware is advocating for several policy changes, including a pre-watershed ban on broadcast ads, tighter online gambling content regulations, and a complete ban on gambling marketing in sports.

The charity also recommends mandatory health warnings on all gambling-related marketing, particularly in the absence of broader restrictions.

Prof. Siân Griffiths CBE, Public Health Expert and Chair of GambleAware Trustees, emphasized:

“We have previously highlighted that the lack of gambling advertising and marketing regulation in this country is a missed opportunity.

“It is important we remember that gambling can be addictive and gambling harms need to be recognised as a public health issue that can affect anyone."

Zoë Osmond, CEO of GambleAware, added:

“We look forward to the forthcoming implementation of the statutory levy by the new Government, which will provide much-needed clarity for the future system to tackle gambling harms and provide vital funding for prevention initiatives.

“But we mustn’t forget that the bombardment of gambling marketing in this country is a key reason why people find themselves in a position where they need advice, support or treatment.

“The changes we are proposing are fair and sensible, but crucially will make a huge difference – gambling harms can affect anyone, and must do everything we can to keep people safe from gambling harm.”