Aristocrat Interactive Teams Up with DirectBe for Launch of Two UK iGaming Brands

Aristocrat Interactive has partnered with marketing specialist DirectBe to fully launch two new iGaming brands, Betfusion and Playwins, in the UK. Both brands are powered by Aristocrat Interactive’s white-label iGaming solution, with plans for future expansion into other regulated markets through Aristocrat’s Real Money Gaming (RMG) division.

Betfusion is already live, offering Player Account Management (PAM), a comprehensive sportsbook, and fully managed services. Playwins is set to officially launch in mid-November.

DirectBe CEO Hossein Ebrahimi commented:

“Aristocrat Interactive is a powerhouse in the iGaming industry, and we are thrilled to launch two ambitious brands using their complete iGaming and sports-focused white-label solution. We anticipate a strong positive response from players to the engagement opportunities offered by both brands.”

Jonathan Chilton, Managing Director of Aristocrat Interactive's White-Label division, added:

"This partnership supports our strategic vision to further strengthen our presence in the UK market. We are confident that our advanced technology and premium sportsbook will drive success for both DirectBe brands, delivering an exceptional digital experience for their customers.”