Hong Kong Jockey Club Unveils "ChatGPT of Horseracing"

Hong Kong Jockey Club (HKJC) Executive Director of Racing, Andrew Harding, has announced the launch of what he describes as “the ChatGPT version of horseracing,” aimed at providing fans with a “digitally immersive” experience.

Speaking at the Asian Racing Conference (ARC) in Sapporo, Harding emphasized the importance of fan engagement, stating, “Fan engagement is no mere buzzword – it will determine our future.”

Dennis Hau, HKJC’s Executive Director of Customer Strategy, Insights, and Innovation, further elaborated on the club's digital initiatives, including the use of virtual key opinion leaders to provide race tips. Hau noted that the new generation of customers would likely expect access to an artificial intelligence (AI) simulator for predicting horse racing outcomes.

“It will have data from the back end to support it to become the best specialist for you to predict the race ahead,” Hau explained.

HKJC has embraced a “data-driven approach” to both retain existing customers and attract new ones. Hau stressed the importance of data in this strategy, saying, “Without data, without understanding our customers, we would be flying blind, we would only be able to provide a one-size-fits-all service.”