Better Collective Credits Prediction Markets for North American Growth
Better Collective has highlighted prediction markets as a key driver behind the continued expansion of its North American business, following its move into the sector earlier this year.
The affiliate group reported Q2 revenue of €89m, representing a nine per cent year-on-year increase. North America was the main growth engine, with revenue share, talent-led media and prediction markets content all contributing to the performance.
The stronger results also helped Better Collective significantly improve its EBITDA margin, which rose from five per cent in Q2 last year to 26 per cent this year.
In March, the company launched dedicated prediction market editorial hubs across major brands including VegasInsider and Action Network.
At the time, Better Collective said it would “significantly scale its production of articles, expert analysis and probability-driven insights covering prediction markets across sports, politics, culture and entertainment.”
World Cup drives customer growth
Better Collective also pointed to the FIFA World Cup as providing “expected business tailwinds” during the quarter.
New depositing customers increased by 24 per cent, while the value of deposits reached a record high.
“Q2 was a strong quarter for Better Collective, with organic revenue growth of nine per cent translating into 20 per cent growth in EBITDA before special items to €27m,” said CEO Jesper Søgaard.
“We are particularly encouraged by the progress in North America, where growth was driven by revenue share income, talent-led media and prediction markets, while the EBITDA margin before special items improved significantly from five per cent to 26 per cent.
“The FIFA World Cup provided the expected boost to the quarter. With full-year guidance maintained, we remain focused on profitable growth, continued operating leverage and building an increasingly scalable and efficient Better Collective.”
The latest results follow Better Collective’s Q1 update, when the company said it expected the positive revenue trend in North America to continue.
