Brentford FC Extends Principal Partnership with Hollywoodbets
The Premier League club prolongs its front-of-shirt sponsorship agreement with the international sports betting operator through the 2026/27 season.
Brentford Football Club has officially extended its long-standing principal partnership with international sports betting brand Hollywoodbets for an additional season.
Under the terms of the renewed deal, Hollywoodbets will continue to feature as the front-of-shirt sponsor for Brentford's men's first team, maintaining its premier branding position across official club kits and stadium assets through the 2026/27 campaign.
Partnership Scope and Asset Rights
The agreement extends a commercial relationship that first began in 2020, pre-dating Brentford’s promotion to the English Premier League.
Partnership Element | Structural Detail |
|---|---|
Sponsoring Operator | Hollywoodbets |
Partner Club | Brentford FC (Premier League) |
Primary Rights | Men's first-team front-of-shirt branding, Gtech Community Stadium signage, and digital content assets |
Contract Term | Extension through the end of the 2026/27 Premier League season |
Voluntary Front-of-Shirt Ban Timeline
The extension comes as Premier League clubs approach the implementation deadline for the voluntary withdrawal of gambling sponsorship from the front of matchday shirts, agreed upon by top-flight clubs in 2023.
2026/27 Season: The final season in which Premier League clubs are permitted to display betting and gaming operators on the front of matchday shirts.
Start of 2027/28 Season: Full implementation of the front-of-shirt restriction, after which operators will be limited to secondary sponsorship placements such as LED perimeter advertising and sleeve inventory.
The agreement ensures Hollywoodbets retains high-visibility exposure across global Premier League broadcasts prior to the league-wide transition.
