Sportsbook Financial

Caesars Digital Strengthens Sports Betting Portfolio with ZeroFlucs Acquisition

ZeroFlucs specializes in software that enhances operators' existing data sources and partnerships to improve pricing.

Caesars Digital Strengthens Sports Betting Portfolio with ZeroFlucs Acquisition
Caesars Digital Strengthens Sports Betting Portfolio with ZeroFlucs Acquisition

Caesars Digital has acquired Brisbane-based trading specialist ZeroFlucs for an undisclosed amount. ZeroFlucs specializes in software that enhances operators' existing data sources and partnerships to improve pricing. The two companies were already collaborating through a commercial partnership, with ZeroFlucs’ technology integrated into the Caesars Sportsbook platform.

Impressed by the collaboration's success, Caesars decided to acquire ZeroFlucs. Together, they have launched new products, including in-game same-game parlays and a wider range of SGP-eligible markets for Major League Baseball.

This acquisition follows a trend among US operators to enhance trading and pricing capabilities, similar to DraftKings' acquisition of SportsIQ and Entain's purchase of Angstrom Sports for £200 million.

Eric Hession, President of Caesars Digital, praised ZeroFlucs' data science and trading technology, calling it a perfect fit for the company. Steve Gray, founder and CEO of ZeroFlucs, expressed his excitement about the acquisition, noting it as the ideal platform for their product and team.

Post-acquisition, Gray will serve as Senior Vice President of Pricing Initiatives at Caesars Digital, while CTO Carly Christensen will take on the role of Senior Vice President of Pricing Technology.

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