Caesars Digital Strengthens Sports Betting Portfolio with ZeroFlucs Acquisition
ZeroFlucs specializes in software that enhances operators' existing data sources and partnerships to improve pricing.
Caesars Digital has acquired Brisbane-based trading specialist ZeroFlucs for an undisclosed amount. ZeroFlucs specializes in software that enhances operators' existing data sources and partnerships to improve pricing. The two companies were already collaborating through a commercial partnership, with ZeroFlucs’ technology integrated into the Caesars Sportsbook platform.
Impressed by the collaboration's success, Caesars decided to acquire ZeroFlucs. Together, they have launched new products, including in-game same-game parlays and a wider range of SGP-eligible markets for Major League Baseball.
This acquisition follows a trend among US operators to enhance trading and pricing capabilities, similar to DraftKings' acquisition of SportsIQ and Entain's purchase of Angstrom Sports for £200 million.
Eric Hession, President of Caesars Digital, praised ZeroFlucs' data science and trading technology, calling it a perfect fit for the company. Steve Gray, founder and CEO of ZeroFlucs, expressed his excitement about the acquisition, noting it as the ideal platform for their product and team.
Post-acquisition, Gray will serve as Senior Vice President of Pricing Initiatives at Caesars Digital, while CTO Carly Christensen will take on the role of Senior Vice President of Pricing Technology.
