Bally Bet Launches in Massachusetts

Bally Bet is the 7th betting site to operate in the Bay State.

Bally Bet Launches in Massachusetts
Bally Bet Launches in Massachusetts

Bally Bet launched its services in a seventh state, Massachusetts, on Tuesday, July 2. This addition makes Bally Bet the seventh national sports betting platform operational in Massachusetts. Initially, the state had eight active platforms, but earlier this year, Betr and WynnBet exited the market, leaving BetMGM, Caesars Sportsbook, DraftKings, ESPN Bet, Fanatics Sportsbook, and FanDuel.

Massachusetts law permits up to 17 betting platforms, with operators having the option to partner with existing casinos or horse racetracks, or apply for a standalone mobile license. Currently, BetMGM is affiliated with MGM Springfield and ESPN Bet with Plainridge Park. Previously, WynnBet was associated with Encore Boston Harbor, but that license is now inactive following WynnBet's exit.

Bally Bet was among the first digital wagering platforms licensed in Massachusetts but chose not to participate in the statewide launch on March 10, 2023. The company renewed its temporary license earlier this year.

Bally Bet’s Chief Operating Officer, Brett Calapp, expressed enthusiasm about entering the Massachusetts market. On Monday, July 1, the Massachusetts Gaming Commission unanimously approved Bally's operations certificate during a public meeting. Calapp highlighted the significance of launching in a state with a deep sports heritage, emphasizing the strong community ties to sports.

This launch coincides with a notable period in Massachusetts sports, following the Boston Celtics' 18th NBA championship win and during the height of baseball season. The Boston Red Sox, currently third in the competitive American League East, are preparing for a weekend series against their rivals, New York, before returning home on July 9 for a two-series homestand leading up to the All-Star break.

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