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Caesars Prepare Sale of William Hill’s non-American Assets

1,400 William Hill high street shops will make up part of this sell-off

Caesars Prepare Sale of William Hill’s non-American Assets
Caesars Prepare Sale of William Hill’s non-American Assets

Caesars Entertainment is reportedly preparing to sell non-American assets owned by William Hill after acquiring the global brand just last month.

In one of the biggest industry deals of the century, Caesars Interactive purchased the operator for an eye-watering £2.9bn ($3.7bn).

However, given that Caesars is entirely focused on the developments in the US gambling industry, it has little interest in the UK-related assets owned by William Hill.

According to sources, 1,400 William Hill high street shops will make up part of this sell-off which are reportedly worth £1.5bn. This sale will also include the many online businesses operated in the UK and various other European destinations.

Private equity company Apollo Global Management is one of the many firms rumoured to be interested in buying these assets, having attempted to buy the whole entity in 2020. The proposal in 2020 was turned down, with Caesars claiming that of William Hill were to go into business with Apollo, a joint venture would not be possible.

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