Sportsbook Gambling Law

5% of Gambling Accounts Responsible for 70% of GGY

The project studied 140,000 online betting and gaming accounts, shedding light on where the gambling industry made the most of its income.

5% of Gambling Accounts Responsible for 70% of GGY
5% of Gambling Accounts Responsible for 70% of GGY

A new study commissioned by safe gambling charity, GambleAware, has revealed that just 5% of UK gambling accounts represent 70% of British Gross Gambling Yield. 

The project studied 140,000 online betting and gaming accounts between July 2018 and June 2019, shedding light on where the gambling industry made the most of its income. 

This unique research project, which was conducted at  the National Centre for Social Research (NatCen) by Professor David Forrest and Professor Ian McHale of the University of Liverpool, also found that 0.7% of gambling accounts and 1.2% of gaming accounts sampled lost £5,000 in the space of a year.

Among betting accounts, 0.1% lost £20,000 or more in the year and 0.2% between £10,000 and £20,000. A further 0.4% lost between £5,000 and £10,000. The 10% of betting customers with the highest stakes generated 79% of betting GGY.

A spokesperson for the Betting and Gaming Council said that while the data was important, it reflected a time before the BGC was created in 2019. As a result, it said, the British gambling industry had improved its player safety measures significantly since the dates measured.

“The data in this report was collected before the BGC came into being and so does not take account of the work we have done to raise standards,” the spokesperson said. 

“This includes the whistle-to-whistle ban on TV betting commercials during live sport before the 9pm watershed, ensuring 20 per cent of all broadcast advertising is now safer gambling messages, significantly increasing funding for research, education and treatment, implementing a credit card ban (excluding National Lottery) and introducing a new games design code of conduct, which has led to the slowing down of spin speeds and the banning of several gaming features.

“This report acknowledges that technology now enables betting companies to see where customers are starting to display markers of harm, meaning those at risk are now subject to enhanced checks and interventions. It also shows that a large number of customers are taking advantage of safer gambling tools like setting deposit limits, which we encourage.

“None of these new changes apply to the unsafe, unregulated and growing online black market online, but the BGC will use the Government’s review of gambling to identify further best practice and changes going forward to ensure our work on promoting safer gambling continues.”

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