BGC Announce New Rules for Football Clubs Promoting Gambling
The rules have been created to limit ad exposure to under18s on Facebook.
Gambling industry body, the Betting and Gaming Council (BGC), has today announced a set of new rules and guidelines designed to prevent gambling adverts appearing in football clubs’ social media posts.
The rules have been created to limit ad exposure to under18s on Facebook.
Rules include prohibiting clubs from featuring links to gambling websites as well as posting odds and information on free bets and bonus offers. Posts that have been ‘boosted’ are not subject to these rules as under 18s can be excluded from seeing boosted posts.
Premier League and the English Football League clubs have already been made aware of these changed to the rules.
“Football clubs are an important part of the sporting fabric of this country, followed by millions of all ages on social media,” BGC chairman Brigid Simmonds explained.
“Our members rightly have a zero tolerance approach to gambling by under-18s, so as an industry we are understandably concerned that children may be exposed to betting adverts on social media platforms.
“Our new guidelines make clear the standards expected of football clubs when they post gambling promotions on social media, and I look forward to them being put into practice as soon as possible.”
