Sportradar Named Official Distribution Partner of AFC
This contract is said to be in place from 2021 and be reviewed in 2028, aligning the businesses for at least 8 years.
The Asian Football Confederation (AFC), which is the lead governing body for Asian football, has agreed a deal with Sportradar. The deal will see Sportradar become the organisation’s official video and data distribution partner for major competitions. This contract is said to be in place from 2021 and be reviewed in 2028, aligning the businesses for at least 8 years.
Under the agreement, the brand will distribute data on the AFC Cup China 2023 and the AFC Champions League. It allows the supplier to use and distribute audio-visual content and AFC match-related data.
The AFC’s general secretary, Dato’ Windsor John, said:
“We welcome Sportradar as our official video and data distribution partner. The agreement will bring AFC football closer to an ever-growing international fanbase and consumers.”
Sportradar’s chief executive, Carsten Koerl, added:
“We are proud to partner with the AFC in this watershed moment for Asian football. With the importance of Asia, we believe that this agreement is a strategic opportunity that will provide Sportradar further leverage in the region with a sport that is growing exponentially in terms of participation and viewership.”
“This puts us in an unrivalled position that will showcase a wider range of services we have to offer to engage more sports rights holders in the region.”
Football Marketing Asia (FMA) is a leading football marketing agency for the region, and is AFC’s exclusive commercial partner for the rights cycles 2021-24 and 2025-28.
Patrick Murphy, board member and chief executive of FMA said:
“Innovation has always been key for the new era of Asian football. Enabling AFC data and related media to be distributed in real time and with minimum delay is key in enhancing the fans’ experience, which in turn positively impacts the value of AFC football.”
