PeopleMonday 2 November 2026 · 12:57 GMT · 2 min read

NEXT.io’s Pierre Lindh Joins Bet It Drives to Talk About Prediction Markets, Industry Politics, and Staying Independent

Bet It Drives Season 5 continues in Lisbon with Pierre Lindh, one of iGaming’s most connected media personalities, joining Yevhen Krazhan, CSO at GR8_TECH, for a conversation spanning industry friendships, editorial independence, prediction markets, entrepreneurship, and a couple of unexpected phone calls.

SWStephen WelchHead of Advertising
NEXT.io’s Pierre Lindh Joins Bet It Drives to Talk About Prediction Markets, Industry Politics, and Staying Independent

Bet It Drives Season 5 continues in Lisbon with Pierre Lindh, one of iGaming’s most connected media personalities, joining Yevhen Krazhan, CSO at GR8_TECH, for a conversation spanning industry friendships, editorial independence, prediction markets, entrepreneurship, and a couple of unexpected phone calls.

Lindh has spent his entire career around gaming, events, media and community building. Twenty years in, he says the relationships behind the industry remain one of the main reasons he’s still so invested in it.

But being close to the industry also creates one of media’s hardest challenges: remaining independent while reporting on the same companies, partners, and people you work with every day. Lindh talks openly about how NEXT.io navigates that balance, before the conversation moves into where the industry is heading next, and who is moving fast enough to get there first.

In this episode:

  • Friends, partners and competitors: why iGaming’s tight-knit network remains one of its biggest strengths.

  • The reality of independent media: how NEXT.io approaches difficult stories involving partners and shareholders.

  • Why iGaming needs to cooperate: Lindh argues that regulatory, political, and external pressure makes industry collaboration essential.

  • Prediction markets are different: why he believes they aren't another gambling vertical or sports betting alternative.

  • Building Next Predict at speed: how the team compressed what would normally be a two-year conference launch into just eight months.

  • The opportunity for betting companies: why established sportsbook expertise could become a major advantage in prediction markets.

  • Confess or Call: Pierre avoids some uncomfortable questions by putting his team to the test with live prank calls.

  • Running and entrepreneurship: what building a company feels like.

“Pierre is one of those people who seems to know everyone, but what stands out more is that he genuinely cares about the people in this industry. He has been part of it for 20 years, he understands how it works, where it is changing, and he is never afraid to have the difficult conversations. That mix of experience, curiosity, and energy is what makes him such an important voice in iGaming,” said Yevhen Krazhan, CSO at GR8_TECH and host of Bet It Drives.

Watch or listen to Season 5, Episode 2 on:

  • YouTube

  • Spotify

  • Apple Podcasts

About Bet It Drives Show

Bet It Drives Show, powered by GR8_TECH, is your front seat in the iGaming World. Take a ride with iGaming leaders discussing today’s industry challenges and future opportunities. This is not your average podcast: guests get pushed to answer bold questions and spill industry secrets.

It’s a rolling conversation, from quick laughs to hard truths, mixed with quickfire games and yes, even some singing. Driving the show is Yevhen Krazhan, CSO at GR8_TECH, joined by iGaming masterminds as they cruise past iconic landmarks worldwide.

TopicsiGaming NewsiGaming UpdatesiGaming industry newsgambling newsBet It DrivesGR8_TECHNext.io
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