Booming Games Appoints Ally McIvor As Chief Of Sales
The Malta-based iGaming supplier has created a new senior sales leadership position as it looks to strengthen operator partnerships and accelerate commercial growth.
Booming Games has appointed Ally McIvor as Chief of Sales, establishing a new senior leadership position within its commercial division as the company continues to expand its international operations.
McIvor joins the Malta-based games developer with more than seven years of experience in the iGaming industry, having previously held commercial and operational roles at Microgaming, Games Global and iSoftBet.
The appointment will see McIvor assume responsibility for Booming Games' entire sales department, with all team members reporting directly to her. She will work alongside Chief Commercial Officer Michael Waterfield to implement the supplier's wider commercial strategy.
The newly created position reflects Booming Games' efforts to strengthen its sales operations as it expands its portfolio of more than 300 slot titles and develops relationships with operators across regulated markets.
McIvor To Lead Sales Strategy And Operator Relationships
McIvor's previous experience spans business development, commercial operations, customer relationship management and strategic partnerships.
Her responsibilities at Booming Games will include identifying new commercial opportunities, strengthening existing operator relationships and improving the effectiveness of the company's sales activities.
The appointment introduces a dedicated leadership structure for the sales department, allowing the company to place greater emphasis on long-term partnerships alongside new business acquisition.
McIvor has already begun representing Booming Games at industry events, including SBC Summit Lisbon in September, where she met with customers and commercial partners.
Commenting on her appointment, McIvor described Booming Games as a rapidly expanding supplier requiring a sales strategy that reflects its ambitions.
“In my role as Chief of Sales, I intend to add dedicated leadership to the team by drawing on everything I've learned from my 7+ years in iGaming,” she said.
McIvor added that her priorities would include identifying overlooked commercial opportunities while maintaining a hands-on approach to customer relationships.
Booming Games Strengthens Commercial Leadership
McIvor will report directly to Waterfield, with the pair working to align the company's sales operations with its broader growth objectives.
The restructuring is intended to provide clearer accountability within the commercial department and strengthen Booming Games' approach to identifying priority markets and operator partnerships.
Waterfield welcomed the appointment, highlighting the experience McIvor brings to the supplier's leadership team.
“With Ally joining as Chief of Sales, we now have a world class commercial leadership team in place that's built for the ambitions we hold at Booming Games and the pace we intend to set,” he said.
He added that her appointment would help sharpen the company's approach to priority markets and operators while improving its ability to capitalise on commercial opportunities.
For Booming Games, the appointment comes as the supplier continues to develop its games portfolio and expand its distribution network.
The introduction of a dedicated Chief of Sales position is designed to support that expansion by combining stronger internal leadership with a more focused approach to business development and existing customer relationships.
