Racecourse Media Group Appoints Andrew Demaria As Chief Content Officer
Andrew Demaria joins Racecourse Media Group as its first chief content officer, taking responsibility for content strategy, audience development, digital growth and partnerships.
Racecourse Media Group (RMG) has appointed Andrew Demaria as its first chief content officer.
Demaria joins RMG on 6 October following a media career spanning more than 25 years, including senior leadership positions at CNN and NBCUniversal.
In his new role, he will oversee content strategy, audience development, digital growth, data and insights, marketing integration and content partnerships.
His remit will include supporting subscriber growth, audience engagement and commercial performance across the business.
Demaria To Lead RMG Content Strategy
Russell Ferris, managing director of RMG, said:
“This appointment reflects our ambition to further strengthen our wider content offering. Andrew combines world-class editorial expertise with an exceptional track record in audience growth, digital innovation and commercial content. Throughout his career he has built and transformed media brands that engage audiences at scale while delivering measurable commercial success.
“Andrew will play a pivotal role in bringing together our broadcast, digital, marketing and data capabilities to help us reach new audiences, deepen engagement with existing fans and create even greater value for our racecourse shareholders.”
Demaria added:
“Racing possesses all the ingredients of a great media property: elite sporting competition, compelling personalities, passionate fans and a year-round calendar of major events. The opportunity is to tell those stories in more ways, across more platforms and to more audiences than ever before.
“Racing TV and RMG already occupy a key position at the heart of the sport, and I look forward to working with racecourses, broadcasters, partners and colleagues to build a truly integrated content operation that drives audience growth, subscriber engagement and long-term value for racing.”
Demaria Brings CNN And NBCUniversal Experience
Demaria spent more than 16 years at CNN, where he helped build and lead several of its digital brands, including CNN Travel and CNN Style.
He latterly served as VP and managing editor of CNN Digital International before joining NBCUniversal as VP and executive creative director.
At NBCUniversal, Demaria led global commercial content, events, brand strategy and other initiatives across the company’s sport, news and entertainment portfolio.
Based in London and previously Hong Kong, he has built and managed teams across multiple markets and languages, working with audiences and partners across the UK, Europe, North America, the Middle East and Asia-Pacific.
