Hard Rock Bet Named Best North American Operator At SiGMA Awards 2026
The sportsbook and online casino brand secured the operator award ahead of a shortlist featuring FanDuel, DraftKings and BetMGM.
Hard Rock Bet has been named Best Operator 2026 – North America at the inaugural SiGMA North America Awards, recognising the brand's position within the region's sports betting and online casino markets.
The award was presented on 1 September at the Hyatt Regency Mexico City as part of the SiGMA North America Summit 2026. Hard Rock Bet was selected from a shortlist that also included FanDuel, DraftKings and BetMGM.
Hard Rock Bet Secures Operator Award
The Best Operator award formed part of the Player Champions category, which recognises gaming operators and the experiences they provide to customers.
Hard Rock Bet said: “The award recognizes Hard Rock Bet’s growing position within the North American gaming industry and its commitment to delivering a premier experience for sportsbook and online casino players.”
The recognition comes as Hard Rock Bet continues to operate across the North American gaming sector through its sports betting and online casino products.
SiGMA Hosts First North America Awards
The ceremony formed part of SiGMA's first North America Summit in Mexico City, bringing together operators, suppliers, affiliates and other gambling industry representatives from across North America and Latin America.
Awards were presented across a range of categories covering operators, casino products, technology providers, payment solutions, affiliates and marketing campaigns.
The event was designed to recognise companies, products and individuals active across the region's gaming, technology and digital marketing sectors, with Hard Rock Bet taking the headline North American operator prize.
