Booming Games Appoints Michael Waterfield As Chief Commercial Officer
Waterfield joins the slots supplier as it strengthens its senior leadership team and targets further expansion across regulated markets.
Booming Games has appointed Michael Waterfield as Chief Commercial Officer, marking the Malta-based slots supplier’s fourth C-suite appointment since the beginning of 2026.
Waterfield brings almost two decades of industry experience to the position, having held senior commercial roles across both the supplier and operator sides of the iGaming sector. He will oversee Booming Games’ commercial operations, including sales, account management, market strategy and commercial performance.
Waterfield Joins From White Hat Studios
Waterfield spent almost five years with White Hat Studios, progressing from VP Commercial to SVP Commercial and Corporate Strategy. During his time with the supplier, he played a prominent role in its expansion across the North American market.
Prior to joining White Hat Studios, Waterfield served as Head of Commercial Strategy at NetEnt and Commercial Manager for Casino at GVC. His earlier career included eight years with Talarius, where he held positions spanning finance and business intelligence, including Commercial Finance Manager, Business Intelligence Manager and Interim Financial Controller.
Discussing his priorities at Booming Games, Waterfield said: “My early priorities will include working closely with the Product and Business Intelligence teams to further strengthen our discipline around pricing, promotions and deal structure, to ensure the pipeline we are building converts at the pace our roadmap deserves.”
Booming Games Strengthens Senior Leadership Team
Waterfield becomes the fourth senior executive to join Booming Games since January, following the appointments of a Chief Operating Officer, Chief of Staff and Chief Financial Officer.
The expansion of its leadership team comes as Booming Games pursues plans to increase its presence across regulated jurisdictions. The supplier has set a target of securing regulatory approval in every major global market within the next two years, placing greater emphasis on aligning its product development, sales and business intelligence operations.
Ramona Petrina, Chief of Staff at Booming Games, said:
“His track record is second to none; he has held commercial leadership on both sides of our industry, at scale, and has done the numbers as well as the deals.
“A key goal for us in the coming months is to ensure even greater alignment between what we build, how we sell it and how we measure it.”
Founded in 2014, Booming Games develops online slots for operators across a number of regulated markets, including the UK, Sweden, Italy, Romania and Malta. Its portfolio currently comprises more than 150 HTML5 slot titles.
