Gamblers Connect and SiGMA Play Announce Media Collaboration

Gamblers Connect, the independent B2B iGaming media platform, and SiGMA Play have announced a media collaboration.

SiGMA Play, the consumer-facing casino and sportsbook reviews platform within the SiGMA.world group, will be integrated across three key areas of the Gamblers Connect media ecosystem: iHub, news coverage and press release distribution.

As part of the collaboration, SiGMA Play will receive a dedicated company profile within the Gamblers Connect iHub directory, providing a central destination for company information and a direct link to SiGMA Play. The profile will be updated as its product offering, scope and corporate information evolve.  Announcements, launches and other significant updates from SiGMA Play will also be eligible for editorial coverage within the Gamblers Connect news feed, alongside the platform’s daily coverage of the wider iGaming industry. 

The collaboration will also provide SiGMA Play with access to Gamblers Connect’s press release distribution service. Releases will be eligible for publication across Gamblers Connect and its media partner network, with published content cross-referenced on SiGMA Play’s iHub profile. The agreement brings together SiGMA Play’s consumer-facing presence with Gamblers Connect’s B2B media and distribution network, providing an additional channel for SiGMA Play to communicate its latest developments to the wider iGaming industry.

Partnerships and Operations Lead, Luka Dimitrijevic, said:

“SiGMA Play is a highly respected name in the industry, so we’re very happy to welcome them to the Gamblers Connect platform. This collaboration is about giving their team another strong channel to share news, developments and company updates with the wider iGaming industry. Bringing together iHub, editorial coverage and distribution gives us a solid foundation to build on, and we’re looking forward to developing the relationship.”