Betway Launches Global Clubhouse Campaign
The global campaign features athletes, football clubs and sporting organisations from Betway’s sponsorship portfolio across television, digital and outdoor channels.
Betway has launched Betway Clubhouse, a global marketing campaign featuring athletes and sports organisations connected to the operator’s existing sponsorship portfolio.
Developed with M+C Saatchi Sport & Entertainment, the campaign includes Manchester United, Arsenal and Manchester City, as well as former footballer Thierry Henry.
Other participants include UFC champion Dricus du Plessis, Major League Baseball player Vladimir Guerrero Jr., members of South Africa’s Springbok rugby squad and Atlassian Williams Racing Formula 1 drivers Carlos Sainz and Alex Albon.
According to Super Group, Betway’s parent company, the campaign will run across television, digital platforms and outdoor advertising. It will also feature activations connected to Betway’s sports partnerships in international markets.
The launch included pop-up events in London and Johannesburg, while filming took place across London, Manchester, Nice and Johannesburg.
Campaign Draws On Betway’s Sports Portfolio
Production was handled by Common People, with Virgil Ferragut serving as director.
Betway offers sports betting and iGaming products across multiple regulated markets and has sponsorship agreements spanning football, motorsport, rugby, mixed martial arts and baseball.
Neal Menashe, Chief Executive Officer of Super Group, said:
Betway Clubhouse captures the excitement and passion that our customers experience as sports fans every day, while showcasing the truly global nature of the Betway brand. This campaign features an incredible lineup of sporting icons, highlighting the depth and prestige of our partnerships with the world’s elite athletes and organizations.
M+C Saatchi Develops Campaign Platform
Ross Watson, Managing Director of M+C Saatchi Sport & Entertainment, said:
From the moment we began working with Betway earlier this year, there was a shared ambition to create a brand platform that could match the scale of their global sporting partnerships while putting fans at the heart of the experience.Betway Clubhouse is the result of that ambition, a bold and entertaining creative idea designed to unite world-class talent under one distinctive brand world that can evolve across every touchpoint. It has been a fantastic collaboration with the Betway team, and we’re proud to have helped bring this new chapter for the brand to life.
