BOYLE Sports Named Official Betting Partner Of Nottingham Forest
BOYLE Sports will receive prominent branding at the City Ground after agreeing a new partnership with Nottingham Forest.
BOYLE Sports has expanded its presence in English football after becoming an Official Betting Partner of Nottingham Forest for the 2026/27 season.
Under the agreement, the bookmaker will receive prominent exposure at the City Ground through LED signage, providing visibility to supporters inside the stadium as well as audiences watching Forest matches internationally.
BOYLE Sports Expands English Football Presence
The Nottingham Forest agreement represents the latest addition to BOYLE Sports’ growing portfolio of partnerships within English domestic football. It follows a recently announced deal with Leeds United ahead of the 2026/27 campaign, while the operator is also continuing its front-of-shirt sponsorship agreement with West Ham United.
Liam McKee, Head of Sponsorship at BOYLE Sports, said the latest partnership would allow the company to build its relationship with Forest supporters while further strengthening its involvement in English football.
“Nottingham Forest is a club steeped in football history, with an incredible connection to its supporters and community. We’re proud to become an Official Betting Partner and look forward to building a strong relationship with Forest and its fans.
“This partnership marks another important step in our commitment to English football. We look forward to bringing the BOYLE Sports brand to the City Ground and engaging with Nottingham Forest fans throughout the season.”
Nottingham Forest Welcomes New Betting Partner
For Nottingham Forest, the agreement adds BOYLE Sports to the club’s commercial partner portfolio for the new Premier League season, with the bookmaker’s matchday presence centred around branding at the City Ground.
Paul Bell, Chief Operating Officer at Nottingham Forest, added: “We are pleased to have BOYLE Sports join the Club as an Official Betting Partner for the 2026/27 season. Their strong presence across football makes them a good fit for us, and we welcome them to Nottingham Forest.”
