PFC Ludogorets Secures Principal Partnership Deal with iGaming Developer Amusnet
The agreement unites Bulgaria's most dominant football club—winner of 13 consecutive domestic league titles—with one of the country's leading B2B gaming export success stories as both organizations expand their international footprint across European markets.
Bulgarian First League champions PFC Ludogorets Razgrad have entered into a major multi-year sponsorship agreement with international gaming software supplier Amusnet.
Under the terms of the strategic partnership, the Amusnet brand will feature prominently on the front of Ludogorets’ matchday shirts across all domestic and European competitions, alongside extensive LED perimeter branding at the Huvepharma Arena.
The agreement unites Bulgaria's most dominant football club—winner of 13 consecutive domestic league titles—with one of the country's leading B2B gaming export success stories as both organizations expand their international footprint across European markets.
Speaking on the partnership, Ivo Georgiev, Chief Executive Officer of Amusnet, said:
Partnering with PFC Ludogorets, a club that has consistently represented Bulgarian football at the highest European level, is a proud moment for Amusnet.
This collaboration reflects our shared ambition for excellence, innovation, and international reach. We look forward to supporting the team on their journey and connecting with football fans across the region and beyond.
Commercial Objectives and Community Focus
Beyond primary shirt placement and venue branding, the partnership will encompass joint marketing initiatives, fan engagement activations, and support for the club's youth academy programs.
Welcoming the commercial deal, Alexander Alexandrov, Managing Director of PFC Ludogorets, added:
We are delighted to welcome Amusnet as our main partner. Their international reputation and commitment to innovation make them an ideal ally for Ludogorets.
This sponsorship not only strengthens our commercial foundation as we compete at the highest level, but also provides exciting opportunities to engage our loyal supporters through unique joint initiatives.
Deal Summary
Partner Organizations: PFC Ludogorets Razgrad and Amusnet
Sponsorship Asset: Front-of-shirt primary placement and stadium perimeter branding
Scope: Bulgarian First League, Bulgarian Cup, and UEFA club competitions
Broader Activation: Digital content, fan experiences, and grass-roots youth development support
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