MrQ Expands Football Portfolio with Sheffield Wednesday Back-of-Shirt Deal
The announcement closely follows MrQ’s recent sleeve deal with Premier League outfit AFC Bournemouth and its ongoing front-of-shirt primary sponsorship with EFL Championship club Queens Park Rangers.
UK online casino challenger brand MrQ has further expanded its presence across domestic football after securing a back-of-shirt sponsorship agreement with Sheffield Wednesday.
The commercial deal with the Sky Bet League One side arrives just in time for the kickoff of the 2026–27 campaign, marking another addition to MrQ’s growing sports marketing portfolio. Beyond logo placement on team kit, the partnership will feature interactive fan activations at Hillsborough Stadium throughout the season.
The announcement closely follows MrQ’s recent sleeve deal with Premier League outfit AFC Bournemouth and its ongoing front-of-shirt primary sponsorship with EFL Championship club Queens Park Rangers.
Commenting on the partnership, Adam Ryan, Chief Commercial and Marketing Officer at MrQ, said:
We promise to bring entertainment, win or lose, and back the club through whatever comes next.
Commercial Momentum at Hillsborough
The collaboration reflects wider commercial efforts by Sheffield Wednesday as the South Yorkshire club aims to build long-term corporate engagement both on and off the pitch.
Welcoming the commercial deal, David Bruce, Chief Executive Officer of Sheffield Wednesday, stated:
This partnership reflects the momentum we’re building across the business and our shared ambition to create a modern, progressive football club that delivers exceptional experiences for our supporters, partners and wider community.
Deal Summary
- Sponsorship Asset: Back-of-shirt branding across Sheffield Wednesday matchday kits.
- Stadium Activations: Fan-focused engagement initiatives planned for Hillsborough.
- Wider Portfolio: Complements MrQ's existing football partnerships, including QPR (front-of-shirt) and AFC Bournemouth (sleeve).
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