RubyPlay Expands New Jersey Footprint Through Fanatics Casino Partnership

The agreement will see a number of the supplier’s popular titles made available to Fanatics Casino players in the Garden State, including Mad Hit® Mr Coin, Immortal Ways® Magic Gems and Mad Hit® Diamonds.

AWAbigail WelchEditorial Team

RubyPlay has strengthened its position in the US market after launching a selection of its games with Fanatics Casino in New Jersey.

The move marks another step in RubyPlay’s North American expansion strategy, with New Jersey remaining a key regulated market for the company since its initial US launch in the state in early 2025.

Through the partnership, Fanatics Casino customers will gain access to some of RubyPlay’s most recognised games, while the supplier further broadens its reach across one of the country’s most mature iGaming jurisdictions.

Dima Reiderman, Chief Commercial Officer at RubyPlay, said:

“Partnering with Fanatics Casino is a prime example of how we are growing in North America with tier-one brands. Expanding in New Jersey, where we first launched in the US, makes this a particularly meaningful step and reinforces our commitment to building long-term, high-value operator relationships in key regulated markets.

“Our approach is centred around a layered content ecosystem, built to support sustained engagement and performance over time. For operators like Fanatics Casino, this means access to a broader and more flexible content strategy, shaped by multiple studios, including Koala Games, Mad Hat Games, xSlots and Firerose, each focused on specific markets and audiences. As the North American market continues to evolve, that adaptability is becoming increasingly important, and partnerships like this highlight how our model is resonating with leading brands.”

Kieron Shaw, Senior Manager of Casino Content at Fanatics Betting and Gaming, added:

“RubyPlay’s studio-led model provides a framework for deeper, longer-term player engagement, which is exactly what we are looking to achieve as we continue to build out our offering. Bringing renowned series like Mad Hit® and Immortal Ways® to our New Jersey customers is an exciting step, and we see strong potential in the partnership moving forward.”

The latest agreement further enhances Fanatics Casino’s growing content portfolio across New Jersey and underlines RubyPlay’s ambition to expand its presence with major operators throughout regulated North American markets.