RubyPlay Enters Austrian iGaming Market Through Partnership With Win2day

RubyPlay has officially entered the Austrian iGaming market after agreeing a new partnership with win2day, marking another milestone in the supplier’s ongoing European expansion.

Through the collaboration, a selection of RubyPlay’s established titles, including Mad Hit, Diamonds, Zeus Rush Fever, Deluxe SE and Immortal Ways, Gallina Harvest, are now available to players on win2day. The launch represents RubyPlay’s first regulated deployment in Austria.

RubyPlay has built its reputation on delivering high-performing, localised content designed to appeal to different player preferences across regulated markets. The Austrian rollout continues that strategy, bringing a curated selection of games tailored to local requirements.

win2day, operated by Austrian Lotteries, is Austria’s only licensed online casino operator. With more than five decades of heritage, the brand is widely recognised for its emphasis on trust, player protection and responsible gaming.

By combining RubyPlay’s game development expertise with win2day’s established market position, the partnership aims to deliver a secure and engaging online casino experience for Austrian players.

Dr Eyal Loz, chief product officer at RubyPlay, said the agreement represented an important step for the company. He described win2day as an operator with a strong reputation for trust and player protection, adding that the launch allows RubyPlay to showcase its most distinctive content in a new regulated market.

Georg Wawer, managing director of win2day, said the operator places the highest priority on quality, security and regulatory compliance. He added that RubyPlay’s innovative approach and technical expertise align well with Austria’s strict player protection standards, noting that the two companies are working closely to tailor and refine games for the local market.

RubyPlay operates a studio-based content ecosystem that includes several market-focused development arms, such as RubyPlay Studio, Koala Games, Mad Hat Games and Xslots. The company also develops bespoke, branded and white-label content, allowing operators to adapt games to their own identity rather than relying on a single supplier brand.

This flexible model positions RubyPlay as a long-term content partner, with a focus on relevance, localisation and operator-led brand control as it continues to expand across regulated European markets.

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