Matchbook Expands Prediction Market Ambitions with Second Brand Ahead of World Cup
Just days before the FIFA World Cup 2026 gets underway, Abu Dhabi-based prediction market platform ADI Predictstreet has launched on the Matchbook exchange
Just days before the FIFA World Cup 2026 gets underway, Abu Dhabi-based prediction market platform ADI Predictstreet has launched on the Matchbook exchange across the UK and Ireland. While the timing is significant, the real story lies behind the scenes.
With the arrival of ADI Predictstreet, Triplebet Limited, the company behind Matchbook, now supports two separate prediction market brands under a single UK Gambling Commission licence. The first was easyBet Predictions, the prediction market venture backed by easyJet founder Sir Stelios Haji-Ioannou, which joined the exchange earlier this year.
According to Matchbook, this makes its platform the only regulated exchange globally to host multiple licensed prediction market brands within the same regulatory structure.
The arrangement highlights an increasingly important question for the sector: how prediction market operators can scale efficiently while remaining compliant in regulated jurisdictions.
Unlike many of the platforms that have attracted regulatory scrutiny in recent years, ADI Predictstreet is focused exclusively on sports markets. Its initial offering centres on the FIFA World Cup, allowing users to trade on outcomes including tournament winners, group-stage results and top goalscorer markets.
That distinction is notable at a time when event-based prediction platforms such as Polymarket and Kalshi continue to face regulatory challenges in a number of jurisdictions. Several European regulators have taken action against political and geopolitical prediction markets, prompting operators to explore alternative approaches and licensing models.
ADI Predictstreet enters the market with considerable momentum. The company was announced as the official prediction market partner of the FIFA World Cup 2026 in April, shortly after receiving regulatory approval in Gibraltar. Built on the ADI Chain blockchain, the platform launched on 8 June and has already established partnerships including a co-branded World Cup marketplace with Fanatics Markets across 23 US states, alongside a content agreement with DAZN.
For Matchbook, however, the significance extends beyond football.
The company is positioning its exchange as infrastructure for multiple prediction market brands, creating a framework that could allow additional operators to launch under an established regulatory umbrella rather than pursuing standalone licensing routes.
Ronan McDonagh, Chief Executive Officer of Matchbook, said:
"We already power easyBet Predictions in the UK, and with the addition of ADI Predictstreet at Matchbook we now operate the only exchange platform in the world running multiple licensed prediction market brands under a single regulatory framework."
The strategy also aligns with Matchbook's ambitions in the United States. Triplebet's US partner, RSBIX LLC, has submitted an application to the Commodity Futures Trading Commission (CFTC) for an exchange licence, a move that could open the door to a significantly larger market.
For now, the World Cup will provide the first major test of the model. If the platform can handle the surge in trading activity expected during the tournament, Matchbook may have demonstrated a scalable blueprint for the future of regulated prediction markets—one capable of supporting multiple brands while operating under a single licensing structure.
As prediction markets continue to gain traction globally, Matchbook's approach could offer a glimpse of how the sector evolves within established regulatory frameworks. The success or failure of this multi-brand model during the world's biggest sporting event may ultimately determine whether others choose to follow the same path.
