DAZN Partners with ADI Predictstreet to Enhance World Cup Fan Engagement
The Gibraltar-based company’s prediction markets technology will be integrated into DAZN’s live sports broadcasts, with the World Cup acting as a “launchpad” for future collaborations across other competitions and leagues.
DAZN has entered into a partnership with ADI Predictstreet, recently confirmed as a prediction markets partner for the FIFA World Cup.
The Gibraltar-based company’s prediction markets technology will be integrated into DAZN’s live sports broadcasts, with the World Cup acting as a “launchpad” for future collaborations across other competitions and leagues.
Through the integration, live streams will feature “interactive prompts, real-time sentiment tracking and dynamic prediction experiences.”
ADI Predictstreet, a subsidiary of Finstreet, added that its technology will also be embedded before and after live broadcasts on DAZN during the World Cup.
Powered by official FIFA historical data, the solution will enable prediction markets covering match outcomes, tournament statistics and player performances.
DAZN Group CEO Shay Segev said the agreement will turn “insight and sentiment into a native part of how fans engage with the world’s biggest sporting moments.”
“With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport,” he added.
