Betby Launches Predictions Vertical to Bring Fixed-odds Markets to Global Events
Now live, the product is set to roll out across the company’s global partner network in the coming days.
Sportsbook provider Betby has unveiled Betby Predictions, a new betting vertical designed to transform global events into fixed-odds markets.
Betby Predictions
Now live, the product is set to roll out across the company’s global partner network in the coming days.
Betby said the solution takes a different approach to traditional prediction market platforms, which often rely on exchange-based models requiring “liquidity and complex user interaction”. Instead, Betby Predictions “delivers a fully managed, fixed-odds experience designed specifically for sportsbook operators”.
The product enables players to place bets on a wide range of non-sports events, including cryptocurrency, finance, technology and entertainment, all within a familiar sportsbook interface. By removing the need for peer-to-peer trading and liquidity pools, Betby stated it “enables operators to offer prediction markets in a simple, scalable, accessible and familiar format”.
“Betby Predictions represents a natural evolution of the sportsbook experience,” said Kirill Nekrasov, head of innovation and R&D. “We’re taking the core principles of betting and applying them to the world beyond sports. This is about turning global moments into interactive opportunities for players, in a way that’s both scalable and responsible.”
Sportsbook integration
Unlike exchange-based platforms, Betby Predictions is fully integrated into Betby’s existing sportsbook ecosystem. This allows operators to benefit from “seamless deployment,” centralised risk management, standardised settlement and continuous market availability.
The product is powered by AI-driven content generation, supported by a dedicated team that monitors global events and creates markets in real time, enabling hundreds of new markets each week.
Betby emphasised that the solution has been built with “strong internal safeguards”. The company retains full control over market creation, “ensuring that all content is carefully curated and reviewed, with a clear commitment to responsible and appropriate market selection”. Highly sensitive or controversial topics – such as geopolitics, active conflicts, war-related outcomes or events involving human suffering – are explicitly excluded.
All markets are also subject to human oversight, with AI used to identify trends rather than publish content autonomously.
With sports betting typically shaped by seasonal calendars, Betby Predictions introduces a 24/7 engagement model, allowing operators to monetise global news cycles and attract new audiences beyond traditional sports bettors.
