Incentive Games Partners with Rank Group to Expand Real-money Games Portfolio

B2B gaming supplier Incentive Games has announced a new partnership with Rank Group that will see its real-money games distributed across the operator’s brand portfolio.

The agreement will bring titles developed by Incentive Games’ real-money division, Incentive Studios, to Rank Group platforms as the supplier continues to expand its presence in the UK market following its recent UK Gambling Commission licence approval.

Under the partnership, Rank Group customers will gain access to a selection of mobile-focused games including crash, tower and arcade-style titles designed for real-money play. The games have previously been launched in other regulated markets.

Incentive Games said the collaboration forms part of its strategy to broaden distribution of its mobile-first titles through established operators.

Ahmed Baker, Chief Commercial Officer at Incentive Games, described the partnership as an important step for the company’s real-money division.

“Partnering with Rank Group is an exciting next step for Incentive Studios. Their strong presence in the UK market allows us to bring our real-money games to a wider audience while showcasing the research, creativity and expertise behind our titles,” he said.

Rank Group also confirmed that the first titles from Incentive Studios are expected to roll out across its brands during the first quarter of the year.

Nolan Frendo, Head of Content at Rank Group, said the games were designed to capture player attention while supporting the operator’s content offering.

“The launch will see Incentive Studios’ first titles rolled out across Rank Group brands in Q1. These games are designed to provide dynamic entertainment experiences tailored to real-money players.”

Rank Group operates a range of gaming and entertainment brands across the UK and international markets, including online and land-based gaming venues.