DraftKings and ESPN Reveal Account Linking for ‘Bet Your Bracket’ Ahead of March Madness
Representatives said the integration will allow customers to unlock a “more personalised and streamlined experience” by connecting their accounts, while also gaining access to exclusive features including the new “Bet Your Bracket”offering.
DraftKings and ESPN have revealed new details about account linking between the sportsbook and the sports broadcaster during a presentation at the MIT Sloan Sports Analytics Conference.
Representatives said the integration will allow customers to unlock a “more personalised and streamlined experience” by connecting their accounts, while also gaining access to exclusive features including the new “Bet Your Bracket”offering.
The account linking feature is set to launch ahead of the men’s and women’s tournaments of NCAA Division I Men's Basketball Tournament, which recently recorded its highest viewership figures in more than 30 years. Fans who link their accounts will also receive one free month of ESPN Unlimited.
Once the feature goes live, DraftKings customers can open the Sportsbook app and navigate to the Bet Your Bracket tab to link their ESPN account. After linking, fans who have created a bracket in ESPN’s leading college basketball bracket game, ESPN Tournament Challenge, will automatically gain access to a personalised betting experience.
The integration will offer wagers aligned with their bracket predictions, alongside tailored betting suggestions and additional opportunities to engage with the tournament throughout its duration.
“DraftKings and ESPN share a deep passion for sports and a commitment to enhancing how fans engage with the moments that matter most – especially during the pinnacle of the college basketball season,” said Stephanie Sherman, chief marketing officer of DraftKings.
“As we work toward bringing the full DraftKings sports experience together nationwide through our upcoming Super App, DraftKings Sports & Casino, integrating account linking with ESPN is a natural step in creating a more seamless, connected platform for fans.”
“Account linking creates a level of personalization that no one else in the market can match,” said Mike Morrison, vice president of ESPN Betting & Fantasy. “The Bet Your Bracket feature during March Madness is just the start. Soon fans will be able to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com and receive bets and timely promotions based on their favourite sports, teams, players and fantasy rosters.”
