Betr to Integrate Polymarket-Powered Prediction Markets Across Platform

Betr will integrate prediction markets covering sports, politics and culture this year through a partnership powered by Polymarket.

The company becomes the latest operator to move into the prediction markets space following similar initiatives from DraftKings, FanDuel and Fanatics.

The new Predictions product will sit alongside Betr’s existing Picks, Sportsbook, Casino and Arcade offerings.

“Launching Predictions is an important step toward our vision of creating the first true nationwide real-money gaming and financial super app, integrating a category projected to reach US$1tn in annual volume into the same seamless experience as Picks, Sportsbook, Casino and Arcade,” said Joey Levy.

“There is no better partner than Polymarket to power this expansion, given their category leadership and deep connectivity across the sports ecosystem.”

Shayne Coplan added:

“Prediction markets are becoming a foundational tool for understanding the future, and scale is what brings them into the mainstream.

“Betr has built one of the most engaged sports audiences in the country, and their ability to engage millions of users makes them the ideal partner to bring prediction markets to a massive new audience.

“This partnership allows us to scale our infrastructure and continue bringing the power of prediction markets into the daily experience of sports fans across the country.”