DraftKings Cleared for Arkansas Online Sportsbook Launch
The operator confirmed its betting platform will launch in the state “soon”, having already secured a market access agreement that enables it to enter the regulated market.
DraftKings is preparing to go live in Arkansas after receiving approval from the Arkansas Racing Commission, marking the 30th US state in which its online sportsbook will operate and further strengthening its nationwide footprint. This announcemnet comes just weeks after DraftKings rolled out its services in Puerto Rico.
The operator confirmed its betting platform will launch in the state “soon”, having already secured a market access agreement that enables it to enter the regulated market. DraftKings will roll out its sportsbook in partnership with Southland Casino Hotel, subject to final regulatory sign-off, bringing its established digital wagering product to customers across the state.
The move represents another strategic milestone for the Boston-headquartered operator as it continues to expand in regulated jurisdictions across the United States. With the addition of Arkansas, the company will be able to reach a further two million US residents, extending its national coverage to 53 per cent of the population and reinforcing its position as one of the country’s leading online sportsbook brands.
“As March Madness approaches and several major sports are underway, we look forward to serving Arkansas customers with innovative features, including our No. 1 live betting experience and a continued commitment to responsible gaming,” said Gregory Karamitis, executive vice president and general manager of sports at DraftKings.
The expansion comes at a pivotal point in the sporting calendar, with heightened customer engagement expected across college basketball and other major US leagues. DraftKings has consistently highlighted product innovation and player protection as central pillars of its strategy, and its Arkansas launch is set to follow the same model seen in other regulated states, combining promotional offers, in-play functionality and responsible gaming tools within a compliant framework.
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