Betby Adds American Football E-Sim Ahead of Super Bowl

Betby has expanded its American football offering ahead of this weekend’s Super Bowl with the launch of a new virtual e-sim product, giving sportsbook partners additional ways to engage NFL fans.

The American football e-sim runs around the clock and features eight tournaments across both the AFC and NFC conferences, covering all divisions. Matches are designed to mirror the pace of the sport, with eight-minute fixtures split into four two-minute quarters.

According to Betby, the product is designed to keep users engaged with American football outside of live NFL fixtures, including during off-hours and throughout the post-Super Bowl off-season.

Alongside the e-sim launch, Betby has also introduced more than 100 new bet builder markets for American football. These include options such as total player interceptions, passing attempts, and combined rushing or receiving yards, giving operators greater flexibility when creating personalised betting experiences.

Kirill Nekrasov, Head of Sportsbook Product at Betby, said the Super Bowl presents a key opportunity to connect with fans at peak interest levels. He explained that combining the new e-sim with expanded bet builders allows Betby to deliver a more immersive experience while also supporting sustained engagement after the NFL season concludes.

The American football rollout follows a series of recent sportsbook enhancements from Betby. In recent months, the supplier has added live chess betting, new esports proposition markets, and additional virtual sports such as table tennis and footvolley. The company also showcased its chess-focused initiatives at ICE Barcelona in January as part of its brand ambassador partnership with world champion Magnus Carlsen.