Peristeri BC Renamed as Betsson Becomes Naming Partner in Two-Year Deal

Historic Athens basketball club Peristeri BC has entered a new partnership with Betsson, with the operator becoming the club’s naming partner and major sponsor. As a result, the team will now compete under the name Peristeri Betsson BC.

The agreement marks the start of a two-year collaboration between the two organisations, centred on strengthening engagement within local communities and further supporting Greek basketball.

Commenting on the partnership, Betsson Commercial Director Andreas Nikolopoulos said:

“It is a great pleasure for all of us at Betsson to stand alongside a club with such a strong history and identity as Peristeri, a club that has been a reference point in Greek basketball for decades and continues to grow thanks to the steady and methodical work of its management. We do not view this merely as a sponsorship, but as a strategic alliance.

“We share the same values with Peristeri — professionalism, consistency and a constant commitment to offering high-quality experiences to fans. We are committed to supporting them throughout this journey and we wish the team a season full of health, energy and success.”

Peristeri Betsson BC General Manager Manos Kotsis also outlined the club’s priorities over the next two years.

“We are now officially Peristeri Betsson and will be for the next two years. Our approach is based on two pillars: reconnecting with our local community and bringing people back to the arena, and restoring Peristeri’s identity as a club that develops talent, whether local or international,” Kotsis said.

He added: “We believe we have made meaningful progress over the past two years, but both goals require strong organisation, planning and method. We are delighted that Betsson is by our side supporting this effort and enabling us to move forward with greater confidence.”

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