Betsson Group Shortlisted for Two Categories at the EGR Latam Awards 2025
The ceremony, taking place on 28 November at The Fairmont Copacabana in Rio de Janeiro, Brazil, will bring together the region’s most influential stakeholders in gaming.
Betsson Group, a leading global operator in sports betting and online casino gaming, has been shortlisted in two major categories for the upcoming EGR Latam Awards 2025. The ceremony, taking place on 28 November at The Fairmont Copacabana in Rio de Janeiro, Brazil, will bring together the region’s most influential stakeholders in gaming.
Betsson has been nominated for:
Affiliate Program of the Year
Operator of the Year – North LatAm (Colombia and Peru)
These categories recognise operators that have demonstrated exceptional performance, innovation, and strategic leadership across Latin America’s evolving gaming landscape.
Celebrating Leadership, Innovation and Sustainable Growth
According to EGR, the awards celebrate the diversity and momentum of the LatAm gaming sector, honouring operators, affiliates and suppliers that set new standards in innovation, sustainability, customer experience and product development.
The shortlist reinforces Betsson’s commitment to long-term, sustainable growth in Latin America, driven by product optimisation, locally tailored strategies and a strong focus on responsible gaming — all key principles highlighted by the EGR Latam Awards.
Affiliate Program of the Year
The Affiliate Program of the Year category recognises operators in regulated LatAm markets that have implemented innovative and high-performing affiliate strategies. Judges assess each programme on its ability to:
Use a diverse range of marketing tools
Build strong, mutually beneficial affiliate relationships
Communicate the brand message clearly and consistently
Drive measurable customer acquisition and engagement
Betsson’s nomination reflects the strength of its affiliate operations, which have already earned recognition for transparency, performance and adaptability. With advanced tracking, personalised support and data-led strategy, the company’s programme continues to rank among the region’s most competitive.
Raising the Bar in Colombia and Peru
The Operator of the Year – North LatAm category highlights brands excelling in Colombia and Peru — two of the region’s fastest-growing regulated markets. The award considers not just scale, but leadership, product excellence, differentiation and consistent growth.
Judges focus on operators that:
Drive core business innovation
Enhance product diversity and quality
Demonstrate deep market understanding
Achieve strong commercial results while ensuring full regulatory compliance
Betsson’s nomination underscores its strategic investment across both countries, where it has expanded its sportsbook and casino portfolios, strengthened local market presence, and delivered tailored user experiences that boost player engagement.
