BetMGM Extends Partnership with Pittsburgh Steelers Through 2029
The partnership includes the continuation of BetMGM’s Decade of Black & Gold sweepstakes, which gives one fan from Pennsylvania or West Virginia the chance to win ten years of lower bowl season tickets, along with hospitality tent passes for every Steelers home game.
BetMGM has renewed its partnership with the Pittsburgh Steelers, extending the collaboration through to the 2029 season. As the Official Sports Betting, Online Casino and Gaming Partner, BetMGM will continue to deliver a variety of fan experiences for supporters of the Pennsylvania-based NFL team.
The partnership includes the continuation of BetMGM’s Decade of Black & Gold sweepstakes, which gives one fan from Pennsylvania or West Virginia the chance to win ten years of lower bowl season tickets, along with hospitality tent passes for every Steelers home game. The sixth edition of the sweepstakes will open for weekly entries from 4 January 2026, accessible via the BetMGM app.
Fans can gain one entry by opting in, with an extra entry available for placing cumulative pro football bets of $25 or more.
BetMGM will also expand its portfolio of Steelers-branded iGaming content with the launch of Steel City Slingo, and introduce an in-stadium promotion offering casino bonuses on these themed games whenever the Steelers score three or more touchdowns in a game.
The extended partnership will additionally feature exclusive VIP events, co-branded social media content, BetMGM takeovers, ongoing media integrations across multiple broadcasts, and other fan-focused initiatives.
Commenting on the deal, BetMGM Chief Marketing Officer Casey Hurbis said:
“This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation.
“From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.”
Pittsburgh Steelers Senior Vice President of Business Operations Ryan Huzjak added:
“We are very excited to build upon the success of our partnership with BetMGM. Fans will notice new in-game elements and opportunities in addition to the existing Steelers-branded casino games and fan favourite Decade of Black & Gold promotion.”
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