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iGaming EventsFriday, 12 September 2025 · 12:33pm GMT · 2 min read

BetMGM Launches ‘The Lion’s Share’ Game on The Price is Right

The game makes its debut on Monday 22 September during the first episode of the programme’s 54th season on CBS.

AWAbigail WelchEditorial Team
BetMGM Launches ‘The Lion’s Share’ Game on The Price is Right

BetMGM has unveiled a new game, The Lion’s Share, which will feature as part of Fremantle’s long-running television show The Price is Right.

The game makes its debut on Monday 22 September during the first episode of the programme’s 54th season on CBS. Contestants will have the chance to win up to US$500,000 in cash alongside a range of other prizes.

Gameplay requires participants to correctly guess the price of everyday items, with each correct answer earning a ball – up to a maximum of five. Contestants then step into a wind tunnel to collect their balls, each corresponding to a prize. A Lose it All option has been added to heighten the suspense.

Suzanne Lopez, chief operating officer of Fremantle North America, said:

“We look forward to bringing a fresh energy to a timeless format, while honouring the iconic gameplay fans know and love.”

BetMGM confirmed that a Lion’s Share online casino game is in development and scheduled for release in 2026, as the next stage of its partnership with Fremantle, signed in January this year. The agreement also grants BetMGM the rights to develop casino products based on Fremantle’s Family Feud franchise, covering slots, table games and non-traditional formats.

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