Betano Strikes First UK Racing Deal with Olly Murphy Yard Sponsorship
Under the partnership, Betano branding will feature across Murphy’s Warren Chase Stables, with bespoke apparel provided for the trainer and his team to wear during training and on racedays.
Betano, the sports betting and iGaming brand operated by Kaizen Gaming, has entered into a new yard sponsorship agreement with trainer Olly Murphy ahead of the 2025/26 British Jumps season. The deal marks Betano’s first involvement in UK horse racing sponsorship.
Under the partnership, Betano branding will feature across Murphy’s Warren Chase Stables, with bespoke apparel provided for the trainer and his team to wear during training and on racedays. The agreement also includes a digital content element, with Murphy set to publish a regular blog offering insights ahead of key fixtures throughout the National Hunt calendar.
The sponsorship strengthens Betano’s portfolio of global sports partnerships, which already includes football clubs Aston Villa, Sporting CP, Flamengo and River Plate, alongside its role as principal partner of the UEFA Europa League and UEFA Conference League.
Murphy, who has enjoyed notable success in recent seasons, will carry Betano’s branding throughout the 2025/26 campaign as he targets the British Jumps Trainers’ Championship. The partnership underscores Betano’s ongoing investment in high-visibility sports sponsorships as part of its wider iGaming growth strategy.
Olly Murphy commented:
“I am chuffed to bits to have teamed up with Betano – first of all they are front of shirt sponsors of Aston Villa, who I am a massive fan of! Betano are a well-known worldwide brand and hopefully they will rise up the National Hunt ranks like we are at Warren Chase Stables too.”
Related News: Betano Becomes Principal Partner of Flamengo in Record Sponsorship Deal
