Betano Becomes Principal Partner of Flamengo in Record Sponsorship Deal

Online sports betting and gaming brand Betano has been confirmed as the new principal and front-of-shirt sponsor of Clube de Regatas do Flamengo, in an agreement that runs until the end of 2028.

The partnership spans Flamengo’s men’s and women’s professional football teams, Olympic sports and Flamengo TV. It is described as the largest sponsorship deal in Brazilian football history.

Betano, operated by Kaizen Gaming, has an established portfolio of international club partnerships, having previously worked with FC Bayern München, Club Atlético River Plate, Aston Villa FC, FC Porto, Sporting CP and SL Benfica.

George Daskalakis, co-founder and CEO of Kaizen Gaming, said:

“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club.”

As part of the agreement, Betano and Flamengo will also collaborate on social and sporting development initiatives, aimed at creating a positive impact on and off the pitch.

Luis Eduardo Baptista, president of Flamengo, added:

“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans.”

Related news: Betano And Sporting CP Renew Partnership Until 2029