Ezugi Expands PokerStars Partnership in UK and Ontario
Customers in these regions will now have access to a wider selection of Ezugi’s games, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7.
Evolution-owned Ezugi has strengthened its partnership with Flutter-owned PokerStars through a new agreement that will bring more of Ezugi’s live casino titles to players in the UK and Ontario.
Customers in these regions will now have access to a wider selection of Ezugi’s games, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7.
PokerStars has been a leading online operator since 2001, while Ezugi, acquired by Evolution in 2018, has played a central role in pushing live casino innovation into the mainstream. This expanded deal with one of the industry’s most established brands highlights the vertical’s ongoing growth potential.
Although PokerStars already offers content from several Evolution brands, the latest agreement will further broaden player choice. Newly appointed Ezugi CEO, Gilad Ben-Ami, also hinted that additional titles could be introduced in the future.
Evolution acquired Ezugi in 2018 for an initial $12m, with the potential for the deal value to rise by another $6m.
Ben-Ami commented:
“The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio.”
He further emphasised the creativity of the studio’s offering, expressing confidence that they will resonate strongly with PokerStars’ audience. On Ultimate Roulette, launched in 2023, Ben-Ami added: “Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement.”
