Manchester United Names Parimatch Official Betting Partner Across Asia and MENA
Under the agreement – which comes into effect immediately – Parimatch branding will feature prominently on LED perimeter boards during every home match at Old Trafford, beginning with United’s first Premier League fixture of the season on 17 August.
Manchester United has announced Parimatch as its new official betting partner across parts of Asia, the Middle East and North Africa.
Under the agreement – which comes into effect immediately – Parimatch branding will feature prominently on LED perimeter boards during every home match at Old Trafford, beginning with United’s first Premier League fixture of the season on 17 August.
Beyond stadium visibility, Parimatch will roll out a number of fan engagement initiatives, offering supporters in Asia and MENA the chance to win VIP matchday experiences and other exclusive rewards.
Serge Portnov, CEO of Parimatch, said:
“This partnership goes beyond business; it's about joining forces with a club that commands respect across Asia and MENA. We build bridges where others see barriers. Together with Manchester United, we're not just reaching fans – we're creating experiences that will define how football partnerships should work.”
It comes as Parimatch continues to grow its foothold in football, already serving as sleeve sponsor and official betting partner of Leeds United, where it delivers a range of locally focused fan initiatives.
Marc Armstrong, Chief Business Officer at Manchester United, added:
“Parimatch has an impressive record of working with leading sports organisations and we look forward to building a successful relationship that engages our fans in these key regions.”
Related news: Parimatch Joins Leeds United as Sleeve Sponsor for 2025–26 Season
