Parimatch Joins Leeds United as Sleeve Sponsor for 2025–26 Season
The partnership will also see Parimatch branding featured at Elland Road, the Thorp Arch training ground, across LED perimeter boards, and on media backdrops.
Parimatch has signed a sleeve sponsorship deal with Leeds United, with its logo set to appear on the left sleeve of the men’s home and away kits throughout the 2025–26 Premier League season.
The partnership will also see Parimatch branding featured at Elland Road, the Thorp Arch training ground, across LED perimeter boards, and on media backdrops.
Operated in the UK under BVGroup, which also runs BetVictor, Betano UK, and Heart Bingo, Parimatch plans to collaborate with the club on digital campaigns and activations across both parties' social platforms.
Parimatch CEO Sergey Portnov said:
“We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans and big dreams for the Premier League 25-26.”
Leeds United’s chief business officer, Morrie Eisenberg, added:
“We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”
In other betting sponsorship news, The Qatar Goodwood Festival has renewed its partnership with Coral for a further three years, extending the sponsorship through to 2027.
