Hub88 Unveils Pick’Em88: Fast, Intuitive Sports Betting Format
Developed in-house by Hub88 and powered by Odds88, the product uses a 50/50 prediction format — popular in the US market — where players decide if a team or athlete will deliver “more” or “less” than a projected outcome.
Hub88 has introduced Pick’Em88, its first-ever Pick’Em sports betting product, designed to deliver quick, accessible, and engaging wagering experiences for both newcomers and seasoned bettors.
Developed in-house by Hub88 and powered by Odds88, the product uses a 50/50 prediction format — popular in the US market — where players decide if a team or athlete will deliver “more” or “less” than a projected outcome. This straightforward mechanic removes the need for complex odds or betting jargon, making it highly approachable for casual players while still offering strategic depth for experienced users.
Pick’Em88 can be integrated alongside traditional sportsbook markets or run as a standalone feature, with customisable branding for operators. Its mobile-first design, gamification elements, and socially shareable nature position it as an acquisition and engagement tool for a broad player base.
A Hub88 spokesperson said the launch is part of the company’s mission to expand its product suite in line with evolving market trends:
“Pick’Em88 offers clear, exciting outcomes that resonate with today’s players. By simplifying the betting experience while maintaining depth, we’re giving operators a format that engages on multiple levels.”
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