Xtremepush in Omnichannel Partnership with IGT PlaySports
Under the agreement, IGT PlaySports’ operator partners will be able to consolidate player data from both land-based and digital channels into a single customer view, powered by the Xtremepush platform.
Real-time CRM and loyalty marketing specialist Xtremepush has announced a strategic partnership with leading sports betting supplier IGT PlaySports.
Under the agreement, IGT PlaySports’ operator partners will be able to consolidate player data from both land-based and digital channels into a single customer view, powered by the Xtremepush platform. This integration will enable operators to deliver personalised, real-time, and omnichannel messaging to their players.
"This partnership with IGT PlaySports is a significant milestone for Xtremepush,” commented Tommy Kearns, CEO at Xtremepush. “Together we’re enabling operators to seamlessly personalise experiences in real time, and ultimately increase player value across every channel.
“IGT’s reputation as a trusted and responsible provider in the market is second to none, and we’re excited to help power the next phase of growth for their customers."
Joe Bertolone, Senior Vice President of Sports Betting at IGT, added:
"Our partnership with Xtremepush augments our offering to deliver more ways for our customers to ultimately expand their profitability. The combination of IGT’s experienced sports betting team and this powerful toolset will continue to fortify PlaySports as North America’s leader in sports betting solutions.
“Integrating Xtremepush’s technology along with add-on services for customers that need digital marketing expertise drives ROI and a more meaningful relationship between our customers and retail and mobile players."
